Laurie Rowley

Co-Founder, CEO

Laurie Rowley is a social entrepreneur dedicated to building companies that improve financial security. She is Co-Founder and President of Icon, the country’s first universal retirement plan. She also is the founder of several successful companies including NARPP and N-Labs, where she still holds board positions. She has a background in behavioral finance and research having helped launch the Behavioral Finance Forum. She is widely regarded as an expert in financial decision making, human-centered design and strategy.

Sasha Mace

Co-Founder, CTO

Sasha’s expertise is in product and engineering management. Most recently, he was VP of Engineering at Simple Bank where he was the key architect of company product and engineering strategy, leading a team of 75. Prior to his role as VP, he was Sr. Director of Web and Mobile engineering.

Alok Singh

Principal Engineer

Alok’s background is in developing large scale distributed systems. He was a principal engineer at Cloudability, UrbanAirship and lead architect at RipFog. Prior to that he was an early engineer at Jive Software.

Matt Francis

Operations and Customer Success

Matt is a business intelligence professional specializing in the financial sector, who helps clients create innovative business solutions to produce efficient technology. His expertise stems from his extensive education in Information Technology Management and Statistics at Christian Brothers University in Memphis, TN. Matt has worked with industry leaders in developing SAAS (Software as a Service) platforms in the Retirement Planning and Mutual Fund Trading sectors. His focus is always on developing an IT culture focused on quick, simple, and innovative technology while ensuring that the final product always aligns with key business functions.

James Williams

Frontend Software Engineer

James specializes in web technologies and building excellent user interfaces. His focus is to find what customers want in a UI and build from that. Previously, he was a Senior Software Engineer at Cloudability and prior to that he had graduated from a coding school based in Portland, OR.

Doris Warren

Associate Frontend Software Engineer

Doris is a developer and designer, with a focus on end-to-end user experience, interaction, and responsiveness. She is able to work across the software delivery lifecycle, from ideation to production. Before Icon, Doris worked with several technology startups, including Streem and Lightspeed Systems, and prior to that she graduated from a coding school based in Portland, OR.

Sydney McMuldroch

Backend Software Engineer

Sydney is a developer specialized in backend work with a passion for solving challenging problems.  Prior to Icon, she worked on bandwidth estimation for video calls at Facebook.  Sydney attended UC Berkeley where she studied Computer Science and taught programming fundamentals.

Ricky Valencia

Backend Software Engineer

Ricky is an engineer who enjoys building backend systems for products that focus on making complicated processes as easy as possible. Recently, he was a backend engineer at Acorns where he worked on the Later product, and prior to that he founded a startup that focused on autonomous plant growing. When he’s not working or in quarantine, he enjoys backpacking, rock climbing, riding bikes, and traveling.

Alex Rowley

Co-Founder, COO

Alex specializes in building strategic solutions for technical challenges. His background is in global financial services, market research, trend analysis, and systems integration. He has built and maintained risk management tools, financial planning software, portfolio models and asset allocation guidelines for US, UK, and European markets. 

Rich Binell

Communications and Strategy

Rich is not just a communications expert; he is a visionary and strategist. He has the ability to transform complicated topics into simple, friendly and intelligent concepts. He was the head writer for Apple for eight years and has worked on a variety of groundbreaking projects over his career.