Laurie Rowley

CEO

Laurie Rowley is a social entrepreneur dedicated to building companies that improve financial security. She is Co-Founder and President of Icon, the country’s first universal retirement plan. She also is the founder of several successful companies including NARPP and N-Labs, where she still holds board positions. She has a background in behavioral finance and research having helped launch the Behavioral Finance Forum. She is widely regarded as an expert in financial decision making, human-centered design and strategy.

Laurie Rowley

CEO

Sasha Mace

Head of Engineering

Matt Francis

Data Science

Alex Rowley

Head of Product

Bill Cahan

Marketing

Rich Binell

Communications and Strategy

Kurt Noble

Web Designer and Developer

Daniel Box

UX Designer

Meet Icon.

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