The Smart Alternative to the 401k Plan

We’ve removed the cost, complexity, and bureaucratic rigmarole.

Icon is an innovative, new kind of retirement plan, created for the modern workforce.

It’s like a 401k, with automatic pre-tax payroll deductions, but without the headaches. It’s ready-to-use and absolutely everyone qualifies: full-time, part-time and contractors.

Why You’ll Love it

Surprisingly Easy to Set Up

It just takes 5 minutes

No Federal Filing Requirements

No fiduciary responsibilities

No Cost to Employers

Low cost for employees

Why Your Employees Will Love it

Ease of Use

Easy to use and track through mobile app

Transparent, Low Fees

With no hidden costs

Invest in High Quality, Low-Cost Funds

From the world's leading asset managers

How it Works

  • 1.

    Employer Signs up

    5 minutes to set-up, no plan design required.

  • 2.

    Employees Enroll

    All online enrollment, intuitive tools.

  • 3.

    Easy to Use Dashboard

    Simple management of contributions.

Icon Can Do Things Other Plans Can't

Everyone Qualifies

Full-time, part-time and independent contractors. It's a non-ERISA plan.

We Do All the Work

No plan design required. We provide all enrollment and plan communications.

Financial Wellness

Through our FI Academy people will have access to help with personal finances.


No more rollovers, or abandoned or lost accounts. Icon travels with you.

Awards & Recognition

Sasha Mace


Questions? Let’s chat.