Icon.
The smart alternative
to a 401k.

Check out our pricing

5-minute setup
Easy-to-use, turnkey plan
Radically less expensive

The easiest, most affordable way for businesses to offer a retirement benefit.

Icon has transformed traditional workplace retirement benefits by removing the complexity, high costs, and regulatory filings.

A turnkey plan

We do all the work so you don't have to.

No hidden fees

Transparent, predictable pricing.

Investor focused

High-quality, low-cost investments for you and your employees.

Get Started

Experience a plan built for simplicity.

Create your account.
Connect your payroll.
We handle onboarding.

See how Icon automates workplace retirement.

We make it easy for businesses to offer a retirement plan, whether you have a team of 5 or 5,000.

Compare pricing.

Our pricing is affordable because we've built a fully automated system that reduces costs, and we pass those savings on to you. With Icon, the employer is not a fiduciary, removing your need for fiduciary insurance.

Average cost to employer with

employees¹:

Average 401k

Icon

Annual cost

$22,209

$1,680

Annual cost

Average 401k

$22,209

Icon

$1,680

If you have 100 or more employees, connect with a retirement specialist.

Get in Touch

Trusted by businesses of all sizes across America

San Francisco Restaurant

This San Francisco restaurant needed to meet the California state mandate and didn’t want to use the plan managed by the state of CA.

California Cannabis Company

This franchise cannabis company has several businesses with one central HR team. They have been trying to find a way to comply with the CA State mandate, but haven’t been able to find a 401k provider at a reasonable cost.

New York City Hospitality Group

This New York based group had been researching retirement benefits. They wanted to offer a plan to their employees but were unable to find a solution that was affordable and easy to use.

Los Angeles Health Care Services

An important part of the community, a home health care company wants to help their 1099 contractors build their financial security and save for their futures.